ReInHerit a Museum: Enhancing Museum Experience and Broadening Audience Participation Through an Immersive Performance using Media-Art, and Augmented Reality

Abstract

This paper delves into the immersive performance, ''ReInHerit a Museum'' held at the Bank of Cyprus Cultural Foundation. Through exploration and analysis of the conceptual framework and the audience's interaction with an augmented-realitybased mobile application, it examines the ways in which artistic expressions blended with elements from emerging technologies aimed to enhance visitors' experiences and engage a broader audience. By integrating interactive sound installations, live music performers, augmented reality, real-time generated visuals, and projection mapping, visitors immersed in a multisensory environment that deepens their understanding and emotional connection with cultural heritage. The performance, aimed to break away from traditional modes of spectatorship and encourage active participation and interaction, blending the limits between observer and participant. All the material and documentation for the performance are made available for open access.